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He had helped make the sales of these brands leap wildly with commercials containing such claims as The nicotine and tars trapped by the exclusive Viceroy filter cannot reach your nose, throat, or lungs. (He later observed in connection with the medical studies on smoking and health that put the subject on the front pages in 1954, We had already prempted the health kick.) Now Reeves, after having retired from the agency business and done some dealing in real estate down in Jamaica, had returned to Madison Avenue, set himself up in a suite of fifteen offices on the thirty-fifth floor of the Newsweek Building, and was consuming with half a dozen large corporate clientsall big jungle cats, too, he saidon whatever public-relations or managerial problems afflicted them

"It's really important that we maintain that

Contribution of nicotine to acute endothelial dysfunction in long-term smokers

The findings, he says, provide a good foundation for behavioral scientists who could further study nicotine withdrawal in animal models

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